How to answer this Technical interview question about Property Pricing for Mid-Level Real Estate Agent?

How do you determine the appropriate listing price for a property?

Real Estate Agent

Technical

Asked at

Keller Williams Realty

Difficulty :

Medium

Explanation

This question evaluates your ability to accurately assess property value using market data and client goals. Recruiters assess your understanding of market trends, comparative market analysis (CMA), and negotiation strategies. Common pitfalls include failing to address data-driven analysis or ignoring client expectations. A strong answer involves explaining the use of CMAs, understanding neighborhood trends, and aligning with market conditions.

Answer Example

I determine the listing price by conducting a comparative market analysis (CMA) that includes recent sales of similar properties in the area, current market trends, and the property’s unique features. I also consider the homeowner’s goals, such as a quick sale or maximizing value, and set a competitive price. For example, I recently listed a property at $450,000 based on a detailed CMA, which resulted in multiple offers within two weeks.

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