How to answer this Strategic interview question about Account Growth for Senior-Level Client Relationship Manager?

How would you approach developing a long-term growth plan for a key client account?

Client Relationship Manager

Strategic

Asked at

Deloitte

Difficulty :

Hard

Explanation

This question evaluates your ability to think strategically and foster long-term client relationships. Recruiters assess your understanding of account planning, client needs, and growth opportunities. Common pitfalls include focusing only on short-term goals or not involving the client in the planning process. A strong answer demonstrates a structured approach, including collaboration with the client, identifying growth opportunities, and setting measurable goals. Preparation involves studying account management strategies and successful growth case studies.

Answer Example

I would start by collaborating with the client to understand their long-term goals and challenges. Next, I would identify growth opportunities by analyzing their current portfolio and market trends. I would present a strategic plan that includes actionable steps, timelines, and measurable goals. For example, I developed a growth plan for a key client that increased account revenue by 25% over two years through cross-selling and market expansion strategies.

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