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This question evaluates your ability to create a marketing strategy that addresses competitive markets in the FMCG sector. Recruiters assess your creativity, market analysis skills, and ability to implement measurable strategies. Common pitfalls include failing to consider consumer behavior or not addressing competitive positioning. A strong answer demonstrates a structured approach with clear steps such as market research, audience segmentation, and campaign execution. Preparation involves reviewing case studies on market share growth strategies in FMCG.
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