How to answer this Technical interview question about Market Segmentation for Entry-Level Business Development Intern?

What role does market segmentation play in business development?

Business Development Intern

Technical

Asked at

Boston Consulting Group

Difficulty :

Medium

Explanation

This question tests your understanding of market segmentation and its importance in identifying and targeting specific customer groups. Recruiters are looking for your ability to use segmentation techniques like demographic, geographic, or behavioral analysis. A strong answer would include examples of tools like Google Analytics or customer surveys and how segmentation leads to better-targeted strategies. Avoid vague answers without specifying methods or tools.

Answer Example

Market segmentation is critical for understanding and targeting specific customer groups effectively. By dividing the market into segments based on demographics, behavior, or geography, businesses can tailor their offerings. For example, during a marketing project, I used Google Analytics to segment website visitors by region and behavior, which helped us create region-specific campaigns that improved engagement by 30%.

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