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Strategic Thinking interview question about Average Order Value for Mid-Level E-commerce Manager

What strategies would you implement to increase average order value (AOV) on our platform?

E-commerce Manager

Strategic Thinking

Asked at

Shopify

Difficulty :

Medium

Explanation

This question evaluates your ability to increase profitability through effective upselling and cross-selling strategies. Recruiters want to assess your understanding of customer behavior and your ability to implement data-driven solutions. A strong response includes specific tactics, tools, and examples of measurable success. Avoid vague strategies without actionable details.

Answer Example

To increase AOV, I’d implement product bundling, personalized upselling, and free shipping thresholds. For instance, using tools like Shopify’s built-in upsell apps, I would recommend complementary products during checkout. In a previous role, introducing a “frequently bought together” feature increased AOV by 15% within three months.

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