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Behavioural interview question about Product Launch for Senior-Level Marketing Manager

Can you describe a time when you successfully launched a new product in the FMCG sector?

Marketing Manager

Behavioural

Asked at

Nestlé

Difficulty :

Hard

Explanation

This question assesses your ability to manage a product launch, including your planning, execution, and evaluation skills. Recruiters evaluate your experience in product lifecycle management and your ability to overcome challenges. Common pitfalls include failing to provide measurable outcomes or not addressing how you handled obstacles. A strong answer includes a specific example, the steps you took, and the results. Preparation involves reflecting on past product launches and identifying key success factors.

Answer Example

In my previous role, I launched a new health snack product targeting millennials. I conducted focus groups to refine the product’s positioning and developed a 360-degree campaign, including influencer partnerships and in-store promotions. Despite a saturated market, the product achieved a 20% market penetration within six months by leveraging social proof and consumer engagement strategies.

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