Explanation

Answer Example

I analyze performance by first identifying the campaign’s goals and corresponding KPIs, such as CTR, conversion rates, and ROI. I use tools like Google Analytics to track web traffic and engagement, and A/B testing to evaluate creative elements. For example, by analyzing a campaign for a SaaS product, I identified a 20% drop in conversions from a specific ad channel and adjusted the targeting strategy, resulting in a 15% revenue increase.