Feb 2025

Strategic Thinking interview question about Upselling Strategy for Senior-Level Senior Account Director

How do you approach upselling or cross-selling to existing clients?

Senior Account Director

Strategic Thinking

Asked at

Dentsu

Difficulty :

Hard

Explanation

This question assesses your ability to identify growth opportunities within existing accounts while maintaining client satisfaction. Recruiters want to see how you position additional services as value-driven solutions. A strong answer includes specific techniques, such as analyzing client needs and presenting ROI-driven proposals. Avoid appearing overly aggressive or pushy.

Answer Example

I approach upselling by first analyzing the client’s pain points and identifying areas where additional services can solve their challenges. I present these as value-driven proposals with clear ROI. For example, I introduced an integrated digital campaign to a retail client, which increased their sales by 15% while boosting our account revenue by 25%.

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Feb 2025

How do you approach upselling or cross-selling to existing clients?

Strategic Thinking

Asked at

Dentsu

Difficulty :

Hard

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Explanation

Answer Example

Also check out

How do you ensure your designs are accessible to all users, including those with disabilities?

Ethics and Integrity

Asked at

Microsoft

Difficulty :

Medium

How would you handle a situation where a client disagrees with your valuation of their company?

Communication Skills

Asked at

Morgan Stanley

Difficulty :

Medium

How do you stay informed about market trends and use that information to benefit your clients?

Communication Skills

Asked at

Citigroup

Difficulty :

Easy

How do you handle a situation where a student confides in you about bullying?

Ethics and Integrity

Asked at

University of Oxford

Difficulty :

Hard

Can you describe a project where you used data to inform your design decisions?

Analytical/Technical

Asked at

Amazon

Difficulty :

Medium

Designed to be stress-free.

Step 1: Upload Resume

Step 2: Paste Job Description

Step 3:Download and Apply

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Step 1:
Upload Resume

Step 2:
Paste Job Description

Step 3:
Download and Apply