How to answer this Creative Thinking interview question about Market Disruption for Senior-Level Strategy Consultant?

What innovative strategies would you recommend to a client looking to disrupt a saturated market?

Strategy Consultant

Creative Thinking

Asked at

Oliver Wyman

Difficulty :

Hard

Explanation

This question evaluates your ability to think creatively and propose disruptive strategies in competitive markets. Recruiters assess your innovation skills, market understanding, and ability to execute bold ideas. Common pitfalls include proposing impractical strategies or not addressing the risks involved. A strong answer demonstrates a structured approach, including market analysis, differentiation, and leveraging technology. Preparation involves studying disruptive strategies and successful case studies.

Answer Example

I would start by analyzing market trends and identifying gaps where the client can differentiate themselves. Next, I would propose leveraging emerging technologies or unique business models to disrupt the market. For example, I helped a client in the logistics industry introduce a subscription-based delivery model, which increased customer retention by 30% and captured a new market segment.

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