This question tests your problem-solving and analytical skills. Recruiters want to see how you structure your analysis and gather data to differentiate internal from external factors. They expect you to demonstrate a clear diagnostic framework and the ability to handle ambiguity. Common pitfalls include jumping to conclusions without evidence or failing to consider both qualitative and quantitative data. A great answer involves a logical approach, such as using frameworks like SWOT analysis or Porter’s Five Forces, and presenting potential solutions based on findings. Preparation should involve studying diagnostic methodologies and real-world examples.
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