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This question evaluates your understanding of luxury branding and your ability to develop tailored digital strategies. Recruiters assess your creativity, knowledge of digital platforms, and ability to appeal to a high-end audience. Common pitfalls include treating luxury brands like mass-market products or not addressing the importance of exclusivity. A strong answer demonstrates a structured approach, including platform selection, audience targeting, and maintaining brand prestige. Preparation involves studying digital strategies for luxury brands and understanding their unique challenges.
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