How to answer this Technical interview question about Market Entry Strategy for Senior-Level Strategy Consultant?

How would you approach entering a new market for a client with limited resources?

Strategy Consultant

Technical

Asked at

McKinsey & Company

Difficulty :

Hard

Explanation

This question evaluates your ability to create a market entry strategy while considering resource constraints. Recruiters assess your analytical skills, creativity, and strategic thinking. Common pitfalls include proposing an overly ambitious plan or failing to address resource allocation. A strong answer demonstrates a structured approach, including market research, prioritization, and phased execution. Preparation involves studying case studies on market entry strategies and resource management.

Answer Example

I would start by conducting market research to identify high-potential opportunities and align them with the client's core strengths. Next, I would prioritize target segments and propose a phased entry strategy to minimize resource strain. For example, I helped a mid-sized client enter the Southeast Asian market by focusing on a single country first, leveraging local partnerships, and gradually scaling up, achieving a 20% market share within two years.

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