How to answer this Behavioural interview question about Value Proposition for Mid-Level Strategy Consultant?

Can you describe a time when you helped a company redefine its value proposition to remain competitive?

Strategy Consultant

Behavioural

Asked at

Boston Consulting Group

Difficulty :

Medium

Explanation

This question assesses your ability to adapt strategy to changing market conditions. Recruiters evaluate your problem-solving skills, creativity, and ability to align solutions with business goals. Common pitfalls include failing to provide specific examples or not demonstrating measurable results. A strong answer includes a detailed scenario, your approach, and the outcomes. Preparation involves reflecting on past projects involving value proposition innovation.

Answer Example

In my previous role, I worked with a client in the retail industry facing declining sales due to increased online competition. I conducted customer surveys and competitor analysis to identify a need for personalized services. By helping the client introduce a loyalty program and in-store experiences, sales increased by 18% within six months.

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